Newspaper advertising can be a gold mine if it is done properly.

Remember, these small newspapers are usually read front-to-back.

The small towns are often the towns where everyone knows

everyones’ business. There are guidelines and standards that

must be met to ensure success.

The Gale’s Directory of Publications and Broadcast Media found in

almost every public library, is your starting point. Look for cities and

newspapers that have the following characteristics:

The town should be either 40 miles from a major population center,

or a metropolitan suburb. The paper’s circulation should be 15,000 OR

LESS; 3,000 TO 12,000 is ideal. Ad cost should be under $10.00. Many

ads will cost $4.00 to $7.00. Contact the papers, either by phone or fax,

and be nosy!! On the next page, you will find a sample of the fax that we

send to the newspapers that we have selected. We have found that this

significantly reduces the amount of time that it takes to place our ads.

If you are calling them live, do the following:

Ask for the name of the person that is helping you, & ask the following:

Are there any other weight loss or recruiting ads running?

How long has it been since they have run a similar ad?

How long did it run?

What is the circulation?

Are there any ad specials, and what is the best bargain?

Are there any free papers associated?

What is the most popular day?

What is the most read section of the paper?

Start with 2 weekly papers and one daily paper. Run in the Help Wanted

or Misc. Section only. This is to eliminate competition with Jenny Craig,

Weight Watches, etc. Do not run weight loss ads in a paper where they

are other weight loss ads you have to compete with. You should to be

able to take checks by phone and have a low cost long distance rate

service. These ads can be run anywhere in the US. Ads should cost no

more than $6.00 to $15.00 a week. You can use weekly shoppers. Be

sure to track which ads and papers are pulling for you and which ones

aren’t!

After you start to get responses, immediately ask for referrals!! Offer the

business opportunity to your retail customers, and when you find one who

wants to work the business, give them your retail customers from their town

or area, and move on, but DON’T forget them. Teach your new distributors

all that you can about the business, especially how to use the telephone

training calls, the HBN, Touchfon, and FAX broadcast system.

Make sure they have all the information!